AN ASSESSMENT MODEL FOR HOTEL COMPANIES

Abstract

Tourism is an important economic activity that generates wealth in the world. Concretely, in the year 2011 its economic importance reached 9.1 % of the global GDP. One of the main components that explains the growth of tourism is the hotel sector, in which the organizational model of franchise has been generalized. The strong investments required by the hotel industry have fostered for companies to turn to stock markets in search of financing. In this article, an assessment model is proposed for the companies in the hotel sector that are listed in the stock market, taking into account economic financial variables and strategic or qualitative variables in the hotel industry, representing the geographical expansion of these companies in different regions of the world.