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Yair Romero Romero
Español https://orcid.org/0000-0002-4225-9032
Horacio Bautista Santos https://orcid.org/0000-0002-3925-2438
Julia Sánchez Gómez https://orcid.org/0000-0002-7779-4211

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Abstract

Objective: To analyze the production and industrialization of mango in Guerrero, Mexico, with the aim of identifying its components, dynamics, and areas of opportunity to stimulate the development of a mango cluster.


Design/Methodology/Approach: The research is grounded in Porter's Five Forces framework, adapted to the agro-industrial sector. Data were collected through semi-structured surveys conducted in Técpan de Galeana and Cuajinicuilapa, Guerrero. Additionally, a Systematic Literature Review (SLR) was carried out alongside the analysis of relevant databases.


Results: The mango supply chain in Guerrero was mapped, identifying key challenges such as high input costs, lack of price regulation, and declining interest among young people in agricultural work. Sinaloa and Chiapas were also identified as the main competitors, both in terms of production volume and their ability to leverage competitive advantages.


Findings/Conclusions: It is crucial to improve coordination within the supply chain and to develop strategies to address high costs and power asymmetries in negotiations with suppliers and buyers. Additionally, the importance of developing a cluster to enhance the competitiveness of Guerrero's mango industry against its competitors is emphasized.

Abstract 135 | EARLY ACCESS 20 (Español (España)) Downloads 0

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