COMPETITIVITY OF PECAN NUTS AND MEXICAN ALMONDS IN THE INTERNATIONAL MARKET

Abstract

In Mexico pecan nuts and almonds are two agricultural products that compete in the nut market due to their demand in the food industry and as nutraceutical food. With increasing competition on the international market, it is necessary to know the level of competitivity by means of appropriate indicators. The objective of this research is the measurement and analysis of the competitivity of Mexican pecan nuts and almonds in the international market with respect to the United States, during the period 2012-2021 using the Index of Revealed Comparative Advantage to identify the factors that influence their performance and propose strategies to improve their market position. The results show that the Mexican pecan towards the United States is competitive (0.68 to 0.94) over the years. It is concluded that the Mexican pecan nuts is competitive in the market of the United States of America while the competitivity of the almond is limited and not competitive with respect to the market.