Analysis of the consumption preference of goat products in different regions of Mexico

Abstract

Objective: Characterize and determine consumption preferences for goat products in the different regions of Mexico.

Design/methodology/approach: An exploratory study was carried out through a survey addressed to 300 consumers. The sample was obtained through convenience sampling. The semi-structured questionnaire was divided into the following sections: sociodemographic information, willingness to consume, type of known derivative products and frequency of consumption. To determine significant variables, the Kruskal-Wallis test was applied.

Results: It was found that milk, cheese, and meat are the most relevant foods for goat consumption. These products are ideal for expanding the diversification of consumption in the Mexican regions.

Limitations on study/implications: To deepen the analysis of sociodemographic and consumption characteristics, it is necessary to consider a greater number of variables.

Findings/conclusions: Knowing the products that are consumed most frequently allows more effective and efficient strategies to be generated and, in turn, opens the pattern for consumption diversification.