ESTIMATION OF COMPETITIVENESS INDICATORS IN AVOCADO IMPORTING MARKETS

Abstract

In the international arena, the production of Mexican avocado stood out in the first place, with 1,316,000 tons and 722,000 tons of avocado were destined for export in 2019, contributing more than 45% of the world export market. These imports represented a very significant percentage of avocado imports in countries such as the United States of America, Canada, Japan, Europe and Central America. Currently 100% of national requirements are satisfied with internal production, likewise, world imports have increased 171.97% in the last decade. The main objective of the work was to analyze the competitiveness of the avocado produced in Mexico during the study period from 1995 to 2019 in the world market, derived from the production surplus. Within the specific objectives, trade competitiveness indicators were calculated at the level of world importing markets, the Revealed Comparative Advantage Index (IVCR) and the Normalized Revealed Comparative Advantage Index (IVCRN) were calculated, data from the avocado exports as well as total agricultural exports made by Mexico to the world, and specifically to the United States, Canada and Japan. The importance of making an analysis of the main avocado production variables was to locate the situation of products from Mexico with respect to the world situation. The results obtained suggest that avocado production in Mexico is highly competitive at the international level.