SUB-FACTORS AND EFFICIENCY VARIABLES IN BUSINESS THAT POSITIVELY IMPACT THE COMPETITIVENESS OF LEMON AGRO-INDUSTRIES IN COLIMA, MEXICO

Abstract

The objective of this research article is to know which are the sub-factors and efficiency variables in business that positively affect the competitiveness of lemon Agroindustries in Colima, Mexico. The present research is mixed, that is to say qualitative and quantitative, a questionnaire was used as an instrument to obtain information, with 33 questions with a scale from 1 to 6 and it was applied to nine companies, the theoretical approximation that was considered was the one used by the International Institute for Management Development (IMD), within the main results we can indicate that in total there are twenty-three variables and five sub-factors of the factor efficiency in the businesses that affect in a positive way in the competitiveness. The sub-factors and variables that affect a greater percentage of competitiveness of these are mainly given by the labor market and management sub-factors, within the limitations we can point out the economic aspects to be able to move to the municipality of Tecoman, where all the companies under study reside to interview the entrepreneurs and the time availability of these for the application of this. Finally, the main findings that are the variables that have a positive impact on competitiveness are the following The Lemon Agroindustries consider the satisfaction of the client very important, in the Lemon Agroindustries the questions of security and hygiene are approached in a suitable way, the social responsibility is high, to attract and to retain talents in the Lemon Agroindustries is a priority.