Prospects for productive reconversion in Campeche, México

Main Article Content

Eliana Josefina Noguera Savelli
José Alberto Zarazúa Escobar

Keywords

Competitive intelligence, ERIC matrix, added value

Abstract

Objective: To determine the current situation and prospects of the productive reconversion in Campeche, Mexico.


Design/methodology/approximation: The natural resources and productive vocation of Campeche were characterized through literature review and statistical data analysis. This provided elements of analysis for the formulation and integration of the ERIC matrix as a competitive intelligence exercise.


Results: Two routes were identified within the framework of the productive reconversion process in Campeche: (i) based on attributes of the production system and/or geographical denomination for those dominant crops in the process of consolidation, such as Chihua squash, orange, soya and/or palay rice established in the municipalities of Calakmul, Campeche, Hopelchen, Champoton, Escarcega, Candelaria, Carmen, Calkini, Hecelchakan and Tenabo; and (ii) the potential for agro-industrial processing for crops established on areas of less than 100 hectares: green chili, sapote, grapefruit, lemon, watermelon and/or cashew.


Limitations on study implications: Those related to the literature review.


Findings/conclusions: The process of productive reconversion, regardless of the above-mentioned scenarios, requires the articulation of the producers and agrobussines to integrate the innovation ecosystem, taking as a base the strengthening of social capital to gradually develop the supply of supplies scheme with sustainable production models beyond the current reconversion efforts focused on the generation of biofuels.

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