Marketing margins of native yellow clingstone peach (Prunus persica (L.) Batsch) from Zacatecas, Mexico
Main Article Content
Keywords
Prunus persica (L.) Batsch, Marketing Channel, utility.
Abstract
Objective: To determine the marketing margins and the direct participation of the clingstone peach grower cultivated in Zacatecas, Mexico.
Design/methodology/approach: The relevant information was collected from major stakeholders, including farmers and peach dealers through a direct survey.
Results: The results showed that 25 % of the interviewed growers made the sale directly to the final consumer. The most common marketing channel was: producer, wholesaler, and final consumer. The gross marketing margin generated reaching 85.7 %, where the direct share of the grower was 14.3 %.
Limitations on study/implications: It is important to increase the sample size for having a better approach for the real situation.
Findings/conclusions: The margins found here demonstrate the goodness of growing peaches; however, the organization of the peach growers is imperative for enhancing the product quality and for having a greater influence in the marketing chain.
