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Abstract
Objective: The objective was to digitally monitor the extension process using the Chapingo-AGROPEC Star advisory and consultancy model to promote the development of vanilla agro-enterprises.
Design/methodology/approach: Work was done in Puebla and Veracruz, Mexico, with 81 producers and five advisors. To record activities and monitor the advisory process AGROPEC Star software was used to r. Advisors were trained in production management and the platform's use. Extension agents provided guidance and training to producers.
Results: Data were collected from 40.68 hectares, with yields ranging from 50 to 300 kg/ha. The activities transferred included guide layering (51.85%), compost application (43.21%), pollination (38.27%), and weed control (37.04%).
Limitations on study/implications: In Mexico, vanilla is traditionally cultivated without technology, on small plots, with the producers performing the crop tasks. Although the crop's productivity is low, it has potential.
Findings/conclusions: Digital monitoring with the model enabled the verification of activities carried out by advisors and producers, the generation of indicators, and the identification of opportunities to improve crop productivity.