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Keywords
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Abstract
Objective: Analyze the business model of the first plant microbiome-based agricultural company to achieve the unicorn designation.
Design/methodology/approach: The study adopted a single case study design, applying the deviant case technique. This approach was chosen because Indigo Ag stands out as an agricultural technology company that has achieved the top position in the list of the fifty most disruptive companies in the world.
Results: The analysis of the business model reveals how it has managed to overcome the adversities inherent to agricultural activity and transform disadvantages into advantages. This is achieved through the convergence of technologies such as computational biology and automatic learning. As well as building alliances with universities, seed-producing companies, microorganism breeding companies, providing guarantees for farmers through shared risk and technical support, and preserving the identity of sustainably produced grains through direct links between farmers and buyers.
Limitations on study/implications: The analysis of the business model reveals how it has managed to overcome the adversities inherent to the agricultural activity and transform disadvantages into advantages. This is achieved through the convergence of technologies such as computational biology and automatic learning. As well as building alliances with universities, seed-producing companies, microorganism breeding companies, providing guarantees for farmers through shared risk and technical support, and preserving the identity of sustainably produced grains through direct links between farmers and buyers.
Findings/conclusions: The development of Indigo Ag is centered on the plant microbiome, but there are several additional elements that explain its high performance and rapid positioning.