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Ma. Guadalupe Heredia-Sánchez Universidad Autónoma del Estado de México. Instituto de Ciencias Agropecuarias y Rurales
Francisco Ernesto Martínez-Castañeda http://orcid.org/0000-0003-0168-921X
Mónica E. Ruiz-Torres Universidad Autónoma del Estado de México. Instituto de Ciencias Agropecuarias y Rurales
Vianey González-Hernández Universidad Autónoma del Estado de México. Instituto de Ciencias Agropecuarias y Rurales.
Juan F. Nuñez-Espinoza Universidad Autónoma del Estado de México. Instituto de Ciencias Agropecuarias y Rurales
Humberto Thomé-Ortíz Universidad Autónoma del Estado de México. Instituto de Ciencias Agropecuarias y Rurales

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Abstract

Objective: Analyze social interactions and business portfolio of vegetable producers in Central Mexico.


Design/methodology/approach: we worked with 16 small vegetable producers. Semi-structured questionnaires and periodic monitoring were used in field to collect data. A Social Network analysis was carried out to know social interactions between producers, and the Boston Consulting Group (BCG) and Ansoff matrix for the business portfolio.


Results: We found that the products with potential in the market were lettuce and nopal. Broccoli and squash represent low sales and low utility. Producers with a higher degree of centrality grow lettuce, broccoli and squash, so we suggested to develop strategies for introducing nopal.


Limitations on study/implications: It was necessary to deep in market and consumers analysis.

Abstract | EARLY ACCESS 17 (Spanish) Downloads

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EARLY ACCESS 17 (Spanish)
Published
2023-06-13
DOI: https://doi.org/10.32854/agrop.v15i4.2394

Article Details

How to Cite
Social interactions and business portfolio among vegetable produc-ers in central Mexico. (2023). Agro Productividad. https://doi.org/10.32854/agrop.v15i4.2394
Issue
2023: EARLY ACCESS (Vol. IV)
Section
Articles

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